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FIFA World Cup 2026
partnership playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: Google, Unilever, Coca-Cola, Hasbro, and more
May 27, 2026
2026 FIFA World Cup
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Broadcasting
Time to read: 5 min
FIFA secures China World Cup broadcaster as India talks continue
May 18, 2026
Kansas City 2026 Host Committee CEO Pam Kramer delivers her hopes for Kansas at the 2026 FIFA World Cup
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Advertisement
Time to read: 4 min
Kansas City bets on affordability to make its World Cup mark
May 12, 2026
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Asia
Time to read: 5 min
Petr Čech: 'You can tell' when athlete branding goes wrong
April 24, 2026
Iran World Cup 2026
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Football
Time to read: 5 min
Iran seeks Mexico switch for World Cup fixtures
March 17, 2026
Daniela Idi
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Features & Analysis
Time to read: 4 min
How Motorola is positioning for a tech‑driven World Cup
February 16, 2026
TikTok
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Fan Engagement
Time to read: 4 min
Why FIFA is betting on TikTok for its biggest World Cup yet
January 9, 2026
LOS ANGELES, USA, NOVEMBER 15, 2025: FIFA World Cup 2026 — official Trionda football placed on grass, showcasing the spirit of soccer in the USA, Mexico, and Canada
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Fan Engagement
Time to read: 3 min
Place your bets: World Cup 2026 fans ready to bet despite low confidence
December 4, 2025
Partnership playbook logo
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Latest News
Time to read: 1 min
Partnership Playbook: Coca-Cola, Toyota, BetMGM, PayPal, and more
November 19, 2025
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
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Features
Time to read: 6 min
Sideline Moves: Leadership changes hit Newcastle United
November 7, 2025
FIFA logo
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Football
Time to read: 2 min
FIFA NFTs under Swiss review ahead of 2026 World Cup
October 7, 2025
A hand lifting the World Cup trophy.
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Football
Time to read: 3 min
FIFA elevates fan experience with Visa partnership extension
January 26, 2024
FIFA World Cup Trophy.
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Fan Engagement
Time to read: 3 min
New York New Jersey emerges as fan favourite to host FIFA World Cup final 
July 21, 2023
BREAKING
Hospitality
Time to read: 3 min
Washington DC and Baltimore join forces in FIFA World Cup 2026 bid
April 22, 2022
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Features
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
BREAKING
Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026